Topics
Health & Wellness
Responsible Branding & Transparency
Consumer Trust & Safety
Sustainable Consumption Trends
Offerings
Style Guides
Visual Brand ID
Packaging Design
Through its Brand & Creative service, Ampersand translated product functionality into compelling design and storytelling.
Nutrabliss by Watsons HK – Superfood Range (Vinegar & Honey)
Turning Health Benefits into Marketable Stories
The Challenge
Making health products credible and desirable
Watsons wanted to launch a Superfood Range under its Nutrabliss line to tap into the growing wellness market. While the products—Greengage Vinegar, Wild Tualang Honey with Bentong Ginger, and Honey Lime Essence—had strong natural health credentials, the challenge was how to communicate these benefits clearly, credibly, and attractively through packaging. The brief demanded designs that balanced scientific proof with lifestyle appeal, ensuring health-conscious consumers saw the products as both trustworthy and desirable.
Ampersand's
Approach
Deliver
Produced a final suite of packaging designs for three SKUs (bottle and box).
Delivered layered AI files with specifications ready for printing and rollout.
Ensured designs aligned with Watsons’ premium tier and global brand standards.
Diagnose
Reviewed the brand landscape for health beverages and functional superfoods.
Identified a design gap: most competitors leaned either too medicinal (lacking appeal) or too trendy (lacking credibility).
Clarified Watsons’ positioning: “trustworthy, effective, trendy.”
Design
Developed a master packaging system with consistent bottle and box formats.
Designed front panels featuring real ingredient visuals (plum, ginger, lime) for directness and recognition.
Incorporated iconography for claims (“100% natural,” “100% vegetarian”) to build instant trust.
Created color differentiation across SKUs for shelf impact and consumer navigation.
The Outcome
Credible storytelling — packaging communicated product benefits with scientific precision and natural imagery.
Stronger shelf presence — differentiated yet cohesive design system increased brand visibility.
Consumer trust — transparency in claims reinforced Nutrabliss’ credibility as a wellness brand.
Market readiness — Watsons successfully launched a product line positioned for both lifestyle appeal and functional health benefits.
Ampersand's
Value
For health and lifestyle brands, Brand & Creative is about more than attractive packaging. It is about turning product science into stories that consumers believe, trust, and choose—bridging credibility with aspiration to unlock new growth in competitive wellness markets.
