Topics
Cultural Heritage & Creative Economy
Sustainable Sourcing & Materials
Community & Artisan Livelihoods
Authentic Storytelling & Brand Integrity
Market Access & Inclusive Growth
Offerings
Vision, Mission & Purpose
Value Proposition
Brand Strategy & Positioning
Narrative, Messaging & Storytelling
Style Guides
Visual Brand ID
Through its Brand & Creative service, Ampersand helped Artifeks evolve from a craft-driven workshop into a purpose-led brand with market resonance.
Artifeks
Building a Credible and Distinctively Positioned Brand
The Challenge
Craftsmanship ready for the next stage
Companies want to showcase positioning, direction and success, but face the challenge of making their sustainability brands and communication credible, consistent, and compelling within the organization, and externally across markets and audiences.
Artifeks was built on strong creative roots — master craftsmanship, original Filipino design concepts, and a founder-driven artistic vision. As the brand grew, the opportunity was to translate this artisanal excellence into a unified identity and clear market positioning. The challenge was not about what was missing, but about shaping a credible and scalable brand story that customers, partners, and investors could rally behind.
Ampersand's
Approach
Deliver
Produced a full brand identity and Shopify guide, including ecommerce UX, product categorization, and content templates
Deployed a cohesive visual and communications system across stationery, social media, packaging, and presentations.
Activated storytelling campaigns to highlight artisans, collections, and “artful living” experiences.
Diagnose
Conducted stakeholder engagement with artisans, workshop staff, and management to uncover motivations, risks, and opportunities
Benchmarked against global and regional design trends (Maison & Objet, Salone del Mobile, WGSN Futures) to identify competitive positioning
Analyzed internal brand gaps: inconsistent storytelling, lack of visual identity coherence, and unstructured digital presence.
Design
Defined purpose, values, and unique value proposition: “Live artfully wherever you are.”
Built a brand identity system: refined logo, color palette, typography, and applications for digital and offline touchpoints
Designed a content and storytelling framework to turn responsible practices (artisan heritage, sustainable sourcing) into authentic brand stories.
The Outcome
Clear market positioning — from workshop-based furniture maker to lifestyle brand anchored on “artful living.”
Authentic storytelling — brand now communicates artisan values and sustainable practices credibly.
Stronger customer trust — reduced risk of greenwashing by embedding proof in stories and visuals.
Investor and partner readiness — a professional identity system aligned with global design markets.
Stakeholder engagement — artisans, staff, and clients now see themselves reflected in the brand, strengthening alignment and loyalty.
Ampersand's
Value
For creative SMEs like Artifeks, Brand & Creative is about more than design. It’s about transforming craftsmanship and values into credible stories and identities that scale — building trust with customers, partners, and stakeholders while opening doors to new markets.
Through Brand & Creative, Ampersand helps organizations build credibility and market relevance by connecting strategy with storytelling. We translate performance into proof-backed narratives that customers believe, investors trust, and stakeholders value.
By embedding evidence into every communication, we strengthen brand equity, loyalty, and trust — ensuring that sustainability is seen, understood, and rewarded in the marketplace.
